Video: Surprising Data about Content Marketing

You know those stocks you wish you purchased a few years ago? Content marketing is kind of like that right now. Watch this video from Amanda Gregory, the founder of Kafen8, to find out why. Transcript below

So if you have been feeling like, “Gosh, I kind of want to do more content for my business or for my personal brand.”… I've got a piece of data for you and that piece of data is that the content creation market is set to grow to 38 billion dollars by the year 2030.

I read that and thought, okay, we've all probably had those feelings of like, I wish I had invested in Google or Amazon back in 2002.

I see a parallel actually between investing time in content creation now and seeing that kind of growth. So they're saying the same article and press release is saying, it should be growing at about 12%, a year. So if you think about the time that you're putting in there and doing your content, and writing your blogs and creating your videos, you are going to be riding that wave.

And so I wanted to share that piece of data because I think we all have our days where, this feels like a slog, Or, it's a lot of work. And is this really worth it? And all I needed to see was that piece of data that says, “Absolutely”.

So especially for you business owners like me out there. I see returns on it. I see returns for my clients. I'm actually going to be sharing this piece of data with all of my clients as a, “Let's keep this going.” kind of pep talk because that wave is coming and I think we can all jump on it. And rise on that wave together.

I hope that that little piece of data is that little push that you might have needed this week!