I was thinking as I was getting ready this morning about my week and preparing for a meeting I have coming up this week and thought I would share a few tips on the three things to do before a sales call. These tips work for both virtual meetings and for in-person meetings.

Let’s talk about the word, “No.” It’s a word that so many people are scared of hearing. And I think that the fear of “No” holds so many of us back from trying new things, starting new ventures, and from achieving our goals. Today, I’m going to talk about three reasons that “No” is a good thing.

But first, I’d like to tell a personal story about the word, “No”.