What’s a website audit?
A great website is critical to pretty much any business. It’s the first thing people look at when researching a company. It gives anyone interested in a business that critical first impression.
Done well, websites can help prospective clients find your business, convince them to buy from your company, and promote your business.
How do you know if your website is working the way you want it to? With a website audit, also called a website assessment.
A website audit examines a website’s performance using a variety of indicators. We’ll go into more detail below about the types of data we think it’s important to measure with a website audit.
At Kafen8, when working with a new client, we always start with a website assessment. Why? So we can begin to establish where a brand’s baseline is, and use that information for goal setting and to help determine marketing priorities.
Read today’s blog to find out more about the kinds of data you can find out about your website by getting a website audit.
Website Traffic
When you get a website audit from Kafen8, you can find out not only how many people are coming to your site, but also how they find you. If your audience is finding you via organic (aka unpaid) search, we can show you what search terms are leading to you. Also, we can tell you how much it would cost if you paid for the same amount of traffic by using paid search terms.
Keyword Intelligence
A website audit can show you how many keywords you rank for, how you compare with your competitors for keywords, as well as how you’re doing in terms of gaining new keywords (or losing keywords you previously ranked for).
Measure your website’s health
Do you have broken links? Is a malicious site linking to yours? How many backlinks do you have pointing to your site, and from what sources? We can help you find out with a website audit.
How people are using your website
A website audit can tell you how long people spend when they come to your site, as well as what pages they most visit. If people are coming to your website but then pretty immediately leaving, that’s called a “bounce” and we can tell you what percentage of visitors are “bouncing”.
Why a website audit is different than Google Analytics
At Kafen8, we use a paid tool called SEMRush for our website audits. Google Analytics, as you might know, is free. Why is it important to use both a website audit and Google Analytics data to understand your website’s performance?
Google Analytics is a tool that measures your internal data only - it only measures your website’s data. SEMRush, on the other hand, measures internal data PLUS does competitive research and data analysis. So, with a website audit from Kafen8, we can help you get visibility to how your website is performing, and we can also show you how it’s doing compared to your competitors, so you can see opportunities for improvement.
Have you requested a website audit for your website?
If you haven’t, you can request an automatic website audit for FREE from Kafen8 by using our Website Audit Widget here. If you’d like an even more detailed website audit report, go to our contact page, and choose the option that says, Free Upgraded Website Audit. Leave your URL in the comments, and we’ll get you a report within two business days.
Once you receive your report, don’t forget to check out our Ultimate Guide to Website Audit Terminology.
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