Check out Amanda’s new article on Medium.com talking about Instagram’s new Reels feature, and why we at Kafen8 are encouraging our clients to use Reels for some of their video content on Instagram.:

• Some of the differences in the ways that people perceive content on Instagram and Tik Tok

• Why Instagram launched Reels

• Why people are seeing such high engagement rates on their Reels content

• The many “surfaces” of Instagram and how to use them

  Link to article is here.

P.S.: You don’t have to dance or lipsync to use Reels for your business. Check out Amanda’s Reels on Instagram at @amandagregorymarketer.