Is SEO dead? Nope. Not even close.
Pundits love to declare that trends are "dead". Why? It makes a great headline. And great headlines create clicks.
Over the last few years, SEO has been declared dead countless times. SEO was declared dead first with Google's Panda algorithm update and again with their Penguin update in 2012. These updates were algorithm changes that shifted the way that Google ranked and organized the content it found.
Why did Google do this? It was all with the Google user in mind. Before 2012, savvy website creators could use "black hat" SEO tactics like keyword stuffing and using link farms to artificially boost a site's ranking.
The result? Users might search for a local plumber but actually end up clicking on a restaurant. That’s just not very user-friendly.
While the changes penalized lots of websites, the update worked, and Google's engine started to reward legitimate, useful information in its search results.
SEO was declared dead at this point by many. Even Google made it clear that it didn’t want to see people trying to manipulate the variables and game the system.
How Have Things Changed?
They've changed for the better in the eyes of most everyone but those engaging in black hat SEO.
Now, Google has also updated their search algorithm to reward great user experience. Things like short, scannable sentences, plenty of white space, and low bounce rates are signs of a quality website.
SEO isn't dead. It's just gotten a glow-up.
SEO is an ongoing practice that is never "finished". But don't let that discourage you. As a smart business owner with a great product or service, you can turn that passion for your business into great content marketing for your business. SEO is all about creating a great user experience and smart, useful content for the user.
The right kind of SEO-optimized content can not only help you rank with Google but also help you convert your prospects into buyers. Want to see how to write the best content for your website without spending much time? Reach out to Kafen8 today.
