It can be hard to justify investing in SEO for a small business. However, this is one of the best things you can do for your website and your business. When done properly, it will generate more traffic with higher conversion rates. In addition to that, there are many other benefits including increased rankings on search engines and improved ranking positions on Google Maps.

What is SEO?

Search engine optimization, or SEO for short, is a strategy to increase the number of visitors you get from search engines. One way to do this is by increasing the amount of high quality content you have on your site.

There are many ways to accomplish this and there are many benefits, including higher rankings on search engines and improved ranking positions in Google Maps. In this article we'll go over 11 strategies that can help you increase your organic web traffic and improve conversions!

Set your SEO strategy

The first step in SEO is to set a strategy for how you're going to optimize your site. What are you trying to accomplish?

Do you need more traffic or conversions? Do you want better rankings on Google Maps and search engines like Yahoo, Bing, and DuckDuckGo? Or do you just want a high-quality website?

If you want to rank higher on Google Maps:

If you're trying to rank higher on Google Maps, then the first thing you need is a business listing. This includes your name, address, telephone number and website URL. You can list this information for free in many places including Bing Places For Business or by creating a profile at Local SEO Guide .

You should also add these details to your website and make sure that they are consistent across all of the pages.

If you want to get more traffic:

If you're looking for more traffic, then one easy thing you can do is to add a blog section with regular content updates. There are many ways to write high-quality articles including how-to's, reviews or educational posts. You should also include an opt-in form at the bottom of each post so that readers can subscribe to your email list.

Increase your site's authority

One way to increase your site's authority is by publishing content on third-party sites. You can do this through guest blogging and creating a link back to your website in the author bio or profile section.

In addition, you could also embed widgets that allow visitors to subscribe, like an RSS feed widget or social media feeds from Facebook

Create a social media strategy

Social Media is one of the best ways to increase your site's traffic. And this can be done in several different ways: you could set up an account on Facebook or Pinterest then share high-quality content with these accounts; create status updates that include links back to your website; or create tweets with links back to your website.

You could also publish social media campaigns on multiple networks at the same time by reposting posts from one network onto another, like you would for Facebook and Twitter.

Use SEO best practices

If you want high-quality content then make sure that it follows all of Google's SEO best practices. You can do this by following all of the guidelines for how to create SEO-friendly content and how to write meta descriptions (this includes using keywords, including a summary, writing at least 150 words per post, never exceeding 40 characters).

Optimize your images

Images are one of the most important things that you should optimize for SEO. You should optimize all of your images before uploading them to the site by including keywords in file names, titles and alt tags for your images

One way to do this is to use descriptive phrases in file names like "keywords-1234" or include a description related keyword phrase on the image's title tag such as "Keyword-related title here".

Include keywords and related phrases in your content

Using keyword phrases is one of the best ways to increase how well you rank for specific search queries. You should also make sure that they are included in all parts of your website, including page titles, headers (h tags), body text, images, links and meta descriptions.

Including keywords in your content can also increase how well you rank for specific search queries and how relevant your site is to users searching for this information online.

Optimize your website's internal linking structure

Internal links are one of the best ways to make sure that people find what they're looking for when they come to your website. When you link to other pages on your site, make sure that it's clear how the two pages are related and what one leads to the other

You can also use keywords in headings or introductory sentences for these posts as well so that people find them more easily

Use social media widgets

One way to increase how well your website performs is by embedding widgets that allow visitors to subscribe, like an RSS feed widget or social media feeds from Facebook.

This will increase how many people are coming back to your site, how much time they spend on it and how often new content gets shared with their network.

Publish quality blog posts regularly

If you want to rank well in how how often you publish posts, how many back links your have and how much time people spend on them then make sure that you publish quality blog posts regularly.

This means writing an average of one post per week or at least publishing a minimum of three per month. You can also use tools like Google Analytics so that you know how well your posts are performing

Keep these 11 small business SEO strategies in mind to get the most out of your website.